The Role of Vision in Business

What is man or woman without sight? And I don’t mean sight with the eyes but a much stronger kind of sight – I mean vision.

If you really look at the human condition you will see that it is in the realm of the senses that we spend much time. We want to eat, we want to drink, we desire, we respond to stimuli around us – all of which are prompted by reactions with our senses for the most part.

This is all well and good, and indeed our senses – taste, touch, smell and sight are responsible for enjoyable things in our lives. How great it is to savour a delicious kind of food like an amazing tropical fruit, to enjoy a drink so tasty or to feel the sun’s warmth on a glowing summer’s day. How pleasurable to look at a sparkling ocean and to hear music being played. The sound of a grand piano, the pull from our middles of a violincello.

But really, these are the more basic of the human functions we have. Senses work only in conjunction with stimuli and if we are not careful, Pavlov’s Dog can begin to best express our behaviours – conditioned and reflex. Unthought-out and rote. Reactive rather than inspired.

Business demands more than senses – more than just a relationship between external stimuli and our senses. Business demands something from the realm of higher human behaviour. It demands that faculty which lifts us above the mundane, demands the faculty which breaks through all ‘ifs’ and ‘buts’ and ‘maybe’s’. It forces from us a relationship with this faculty and says – “stay with me if you want to do well” – that faculty – is vision.

Vision is so important that it can’t be understated.

We all love business – business is something excellent, it brings interaction with others, it brings exchange in terms of money. It can be demanding, it can be tiring, but like a tether of light and pulling us along – it is our vision, and our relationship to vision that determines, in many ways, how well we do.

The vision that we have in business is the same skill, the same type of focus that great men and women have had and developed all through their lives. Greatness in business and greatness in life have no separation.

Great people possess great vision – it is forged by the master craftsman of their will-power in the furnace of their minds. And great businesses require vision too.

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